Monday, April 27, 2009

History of Graphic Design April 27th

Tonight, our learning was brief, covering the ideals and ideas of Deconstructionism. Not a movement so much as mode of thinking about art, deconstructionism reexamines the word image relationship in a harsh and upclose manner. Words are not meerely codes, using them is a behavoir and the behavior alters their meaning. There is no innocent speech. Every word and image used in design must be assumed to have be planned and executed.

Therein begins the the culture jam: the remixing and remaking of cultural images into citational grafts. Structures in the mass media can be reshuffled and re-inhabited, taking ads and logos and turning them to your own purposes. With this we increase the attention we pay to the role of language and "texts" in our construction of reality and identity.

This information, punctuated with videos relating to the personal experiences of artists and the related topics.

We ended the night with a discussion of a designer's role in the modern world. Ever increasingly, designers no longer work in the just the 2D printed material, but have to function in a fast paced, digital system, providing any number of design ideas on any number of projects quickly and efficently. But it's no longer the style or speed or creativity of the designer that matters, but their ability to function in a high interconnected world. Information from around the world is readily available seconds after the event occurs, and a designer has to be react and reconstitute what is happening in an active environment. Furthermore, everything comes back to you. The ethics of art is now more important than ever before, as a majority of our lives are recorded and stored for later review. Anything you do now can, and likely will haunt you for the rest of life, so make sure that the decisions you make today are the ones you want to live with.

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